New Balance 740

Buy New Balance 740 at Mentastore

Want to buy the New Balance 740? In this collection you will find the 740 and its follow-up, the 740v2, in colorways from warm brown and white silver to bold purple and pink. Every pair is new, unworn and checked by our own team before it ships. Order online with shipping across Europe, or visit our store at Heuvelstraat 92 in Tilburg to see the 740 in person and try on your size.

The New Balance 740 has become one of the most searched New Balance models in the Netherlands. It brings the Y2K running look back to the street: plenty of mesh, layered overlays, metallic details and a sporty sole that looks like it came straight out of a running catalogue from the early 2000s.

What is the New Balance 740?

The 740 comes from the New Balance running archive from around the turn of the millennium. Like many runners from that period, it was designed for comfort over longer distances, with a breathable upper and a well cushioned sole. New Balance brought the model back as a lifestyle sneaker, right as the trend for technical running shoes from the late 1990s and 2000s took off.

That timing explains its popularity. Where the New Balance 530 is light and simple and the New Balance 1906 leans towards a technical performance look, the 740 sits in between: sporty and layered, but still easy to wear every day.

New Balance 740 or 740v2?

You will see two versions in this collection. The original 740 has a classic retro runner shape with mesh, synthetic overlays and silver accents. The 740v2 is the follow-up, based on a later version of the same running shoe, with its own arrangement of overlays and a slightly more technical, Y2K style. Both have a similar fit and comfort level, so the choice is mostly about which look and colorway you like best. Want to see only the second version? Visit our New Balance 740v2 collection.

Design and comfort

The 740 is built from breathable mesh with layered synthetic overlays that run along the sides and around the heel, often finished with metallic silver details. The midsole is cushioned and slightly chunky without being heavy, and the padded collar and tongue keep your foot comfortable. It is a sneaker you can wear all day, whether you are walking through the city, travelling or at work.

Popular New Balance 740 colorways

These are the pairs our customers ask about most:

• 740 Rich Oak Bisque Pecan: warm brown and beige tones, a good pick if you are looking for a brown New Balance.
• 740 White Silver Metallic Navy: white with silver and navy, the classic retro runner look.
• 740v2 Concord Grape: deep purple tones that really stand out.
• 740v2 Pink Granite and Pink Granite Mineral: soft pink and grey, very popular as a women's sneaker.
• 740v2 Blue Agate White, Silver Red and Monarch Wine: fresh blue, sporty red and a deep wine red for anyone who likes some colour.

Some pairs are in our own stock in Tilburg, others come from our trusted suppliers. Check the product pages for the sizes that are available right now.

New Balance 740 for women and men

The 740 and 740v2 are unisex and come in a wide size range. Women often choose the pink and white colorways, while men often go for Rich Oak Bisque Pecan, White Silver Metallic Navy or Silver Red. We always show the EU size on the product page, so you simply order the size you normally wear.

How does the New Balance 740 fit?

As general advice, most people take their usual sneaker size in the New Balance 740. The fit is comfortable and fairly standard in width, with the typical New Balance room in the toe box.

• Between two sizes? Many people choose the larger one, especially with thicker socks.
• Wider feet? Half a size up can give a bit more room at the front.
• The 740 and 740v2 fit very similarly, so you can take the same size in both.

The easiest way to be sure is to try a pair on in our store in Tilburg. Ordered online and the size is not right? You have 14 days to return or exchange.

How to style the New Balance 740

The 740 fits the sporty, relaxed look that goes with Y2K running shoes. Think baggy jeans, track pants, nylon trousers or shorts with crew socks, combined with a simple hoodie or T-shirt. Silver and white pairs suit grey, black and denim, while brown and purple colorways look great with earthy tones. If you also like the ASICS Gel-Kayano 14, the 740 is a good way to get a similar look from New Balance.

Brush off dry dirt, clean the mesh with a mild sneaker cleaner and let your pair air dry. Our sneaker cleaning products help you keep it fresh.

Why buy your New Balance 740 at Mentastore

Mentastore has been selling sneakers and streetwear since April 2023, and more than 30,000 satisfied customers have shopped with us since. We are rated 4.3 on Trustpilot. What you can expect:

• 100% authentic: every item is new and unworn and is checked by our own team before it ships, also items from our suppliers. Read more on our authenticity page.
• A real store at Heuvelstraat 92, 5038 AH Tilburg: try on, see the pair in person or pick up your online order.
• In-stock items ship within 24 hours when you order before 17:00 on working days. Items from suppliers take 1 to 10 working days.
• Pay later with Klarna, 14 days to return or exchange, and shipping across Europe.

Want to see more models? Browse all New Balance sneakers at Mentastore.

Frequently asked questions

How does the New Balance 740 fit?

Most people take their usual sneaker size. If you have wider feet or are between sizes, half a size up is a common choice. You can always try them on in our store in Tilburg.

What is the difference between the New Balance 740 and 740v2?

The 740v2 is the follow-up to the 740, based on a later version of the same running shoe. It has its own layout of overlays and a slightly more technical look. The fit and comfort are very similar.

Is the New Balance 740 comfortable?

Yes. The cushioned midsole, padded collar and breathable mesh make it comfortable for walking and long days on your feet.

Are the New Balance 740 at Mentastore authentic?

Yes. Every pair is new and unworn and is checked by our own team before it ships, also pairs that come from our suppliers.

Can I try on the New Balance 740 in Tilburg?

Yes. Visit us at Heuvelstraat 92 in Tilburg to try on different sizes, or pick up your online order in the store.